We want to make a difference.

At studio Bold we believe in breaking the rules to make a change in this world.

Lets break those rules together.

Driving and texting

This campaign was mainly focussed on making people think about how dangerous driving and texting is.

We used paradoxes and contradictions to create a change of thinking. For example we wrote getting in an accident is a waste of your phone. This way we tried to let people realise what’s more important, their phone or their life.

We did a photoshoot with a car and a bicycle on an industrial area to create a dark ambience. Then we took those photo's and created posters to be placed near bicycle lanes.